As many of you know, Apple’s iPhone has become exceptionally popular. However because of this, some of Apple’s own products have suffered, leaving them obsolete and “uncool.” In Q4 of 2001, the very first iPod was released to the public, and it only had basic portable music player capabilities, 5GB hard drive, and a white LCD display. As time progressed, another upgraded model was released, along with another, and so on and so forth. Just 10 years later, this product, although it has been through five major upgrades and tops at a whopping 160GB, has degraded in revenue.
In 2010, Apple’s iPod sales were only at 8% (coined by CNET). What is Apple’s next move? According to several sources on the net, Apple will start slashing the iPod models, excluding the Nano and Touch. This means that the Classic and Shuffle will no longer be available. Is this an intelligent initiative for Apple or will it have a distraught effect amongst Apple consumers? In retaliation, Apple is supposedly releasing a white iPod Touch this year, along with a modest upgrade from the current generation. The question is, will this change in product inventory benefit the multi-billion dollar corporation?
All of the previous questions may be answered following Apple’s “Let’s talk iPhone” event. The event was rumored to be scheduled on October 4th, and rumors turned out to be true. On October 4th, 10:00 AM PST to be specific, the conference/keynote will be held. As mentioned before, the event will be held in Cupertino, California (not the Moscone Center in San Francisco). Invites to the event have already been officially given and many of the rumors will hopefully be answered.
Many Apple consumers have stood by their products consistently and may not want their iPods to go away. Some people don’t like the new devices that are being released because the physical buttons are diminishing. The lack of a physical button can be degrading to the products because the dependence on the software is greatened. How so you may ask? If there are no physical buttons on a device, how will a soft or hard reset be performed? Hopefully, to stay on the safe side, the next release of an Apple product will lack bugs, primarily the iPhone’s operating system: iOS 5.
The iPods always had a certain vibe to them that many of their users liked. For example, some consumers just don’t like using touch devices such as the iPod Touch or iPhone. These devices deliver a user-friendly interface, however there are only 3 button locations on the devices: The lock/power button, the home button, and the volume rocker. The iPods support a more hardware based allocation for their buttons, with an all-button housing. In addition, the durability of the iPods is far greater than the Apple touch devices.
Try not to think about purchasing an iPod at a later date; if you want to get your hands on an iPod Classic or Shuffle, now might be the time to do so. Don’t delay, because Apple may discontinue their sales on those products. However, a price drop may be around the corner so stay updated on this topic.