Facebook has never made their mission to dominate social media in the business world a secret. They tried turning their network into a full blown purchasing platform, with storefronts and everything. But the plans never really gained a foothold, and now they are back with their latest foray into social marketing: call to action buttons.
Anyone who has run a business, a blog, or marketed on any level is aware of the importance of CTA’s. They are a simple, effective way of sparking engagement from those who read content posted anywhere. You can boost sales and traffic with nothing more than an urge to click on a link.
Facebook knows this, and they have always had an unspoken hand in pushing this style of marketing. They want people to use direct link uploads through the site instead of uploading photos and linking internally within a status update, for example. It brings a more narrow focus to the process.
Now, they are going a step further to connecting businesses with their demographic. They will have seven different CTA buttons built specifically for the platform, and customized for the product being pushed.
The CTA buttons will include:
- Book Now
- Use App
- Sign Up
- Contact Us
- Play Game
- Watch Video
- Shop Now
Brian Kim, Facebook’s director of acquisition, announced the changes. According to him, a three week test with several businesses saw two and half times the engagement on posts that implemented a CTA button. That is a huge result, and will be sure to immediately pull brands on board.
If you are a business owner, app/game developer, vlogger, or anyone else looking to take advantage, you are in luck. Initial rollouts of the feature start in the next couple of weeks for the US, and the rest of the world through the beginning months of 2015. So you can start planning that new marketing campaign right away.
This is not the only news about Facebook currently circulating. Mark Zuckerberg caused some interest to spark when he stated that he and his team were seriously considering the implementation of a ‘dislike’ button. It is something users have been requesting for ages, but Zuckerberg seemed to be locked in a strict “This Isn’t Reddit” mentality that is finally melting away.
I cannot wait to downvote some of the stupid stuff I see on FB. A lot of fake Marilyn Monroe quotes are going to be in trouble.
Source: MarketingLand
