The selfie trend has been popular for years, though the term itself has only recently really taken off. People take a selfie for everything, from genuine events to exciting shots of them standing in front of a mirror doing absolutely nothing.
With the inexplicable fame of the song #Selfie solidifying it as one of the most annoying pop culture trends of all time, Sony has decided to jump on board and create a whole smartphone dedicated to it.
Looking at the technical specs, it makes sense that Sony would latch on to a single feature for the Xperia C3. It doesn’t do anything especially impressive, managing to hold the same capabilities as your average iPhone 4S.
It comes with 8 GB of internal memory, though it can be expanded (unlike Apple devices) with a microSD up to 32 GB. It comes with 1 GB of memory, so just enough to make it a media compatible device.
The display is a 5.5 inch, with 720 x 1280 pixel resolution and approximately 267 ppi. It comes with a Qualcomm Snapdragon 400 processing chip, and runs 1.2 Ghz Quad-core Cortex-A7 CPU.
Everything about the phone screams “mid-range”, which would be fine. But instead of just offering a new line of smartphone that could be considered fitting for the less expensive market, Sony decided to go with selfies as the prominent purpose.
Why? “The World’s Best Selfie Smartphone”…what does that even mean? It has two cameras, one 8 MP and one 5 MP. Which is just fine, but not really enough to sell a phone on. Not with other smartphones out there that have gone crazy with the camera angle (such as the hilarious Samsung Galaxy Zoom).
The only other way they actually back up the selfie claim is by offering touch-up apps that can be used for photos taken on the phone. For those who don’t want one of the other endless photo apps out there that provide filters and editing features, I guess.
In the end, the Xperia C3 seems to be a rather shallow and transparent attempt by Sony to jump into the mobile device market again by exploiting a very annoying trend. But if there was a weaker premise they could have developed a product on, I don’t know what it is.