Motorola Moto X StyleMotorola have announced three new models to its smartphone range, the Moto X Style, Moto X Play and Moto G. These are third generation phones that continue the style of Motorola’s range with changes in battery life and camera.

The camera and battery life appear to be where the battle for the customer is fought now, as smartphones with lower specs are just as usable and capable as the flagship models. Having a choice is important for the consumer, as not everyone needs the best specs within the device. The battery life of smartphones has been a frustration for many people and social media is helping to fuel a rise in people taking photos and sharing them.

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