Lumia Articles

Microsoft prepares to relaunch Lumia under its personal brand banner

Microsoft LumiaMicrosoft is looking to rebrand the Lumia line following their purchase and integration with Nokia. That means a manufactured product series of new Microsoft Lumia products that seek to move away from the formula of the old company, and make it a part of the new one.

One of the first things Microsoft wanted to make clear with their announcement today was that Nokia Lumia phones are still being sold and supported, and so are not obsolete with the buyout. But that probably won’t be the case pretty soon, as they begin to phase out the old and bring in the new. At least, that is what can be gleaned from reading between the lines.

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Nokia, Microsoft to release new Windows 8 tablets in 2013

  • 04/02/2013 at 23:41 by It's a Gadget Staff
  • Gadgets

Microsoft-Surface-TabletThere are good news for tech enthusiasts: it appears that Nokia will finally get on board and release at least one Windows 8 tablet this year. And they are not alone, because Microsoft is also planning to release new Surface versions in 2013.

Nokia CEO Stephen Elop, spoke to the Australian Financial Review and said that Nokia haven’t announced any tablet yet, but this is something they are looking to very closely.

It appears that Nokia is waiting to see whether or not Surface tablets can make a difference and than decide if they’ll come up with their own tablet(s). Stephen Elop added: “We are studying very closely the market right now as Microsoft has introduced the Surface tablet, so we are trying to learn from that and understand what the right way to participate would be and at what point in time.”

Stephen Elop words show one thing, Nokia has already developed or tested a tablet, but it doesn’t want to rush and release one just like other companies did. It’s a fair choice since hardware components lose their value every month and software updates come also very often.

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Verizon is offering Nokia Windows 8 Phones this Year

Nokia Lumia 900 BlackVerizon hasn’t been offering Microsoft mobile devices for quite sometime now. In fact, if you were looking for a Microsoft mobile device after May of 2011 you would pretty much have been out of luck as they pulled all Microsoft brands from their inventory at that time. While Windows Mobile has been offered through Verizon’s top competitor, AT&T, there has been a noticeable absence of Microsoft devices available or even usable on Verizon’s network. Finally though the two companies seem to have worked out a new agreement that will allow them to move forward with a new device – Nokia’s flagship Lumia line.

There is a huge Lumia product announcement set for September 5th to discuss Nokia’s Lumia brand and the future of Windows 8 phones and I’m sure there will be at least a brief mention of this at that point. I’m sure the timing on this is no coincidence that it is being announced before the next iteration of the iPhone and will hopefully get the notice that it deserves if all of the specs and early previews on the device prove to be true.

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Nokia Lumia sales passed 1 million handsets

Nokia Lumia 800Nokia may have slumped by $19 million in 2011 market value, but its first attempt at selling their new phones with the Microsoft operating system boosted investor confidence enough. In the final two months of 2011, Nokia sold 1.3 million Lumia handsets worldwide, or so a group of Bloomberg assembled analysts claim. They were unclear about the precise numbers, but between the 22 analysts gathered, all but one agreed that the figure was greater than 1 million. And so, Nokia Lumia sales passed 1 million handsets.

Espen Fumes, a fund manager for Storebrand Asset Management, which manages more than $60 billion, including Nokia and Apple, admitted that Nokia must maintain and even surpass 1 million in order to restore its credibility and regain investors confidence.

The move that put Nokia in a pinch was made by CEO Stephen Elop last year, when he dumped the Symbian and MeeGo phones and announced the coming Microsoft only line of smartphones. The estimates are significant, because there was low confidence that the Nokia-Microsoft team could provide adequate competition against the iPhone and Android devices.

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