Apple LogoApple has made yet another acquisition this week after purchasing Topsy for more than $200 million, sparking speculation that they plan on stepping more into the social media game.

Topsy is one of several Twitter partners that has access to the full spectrum of tweets created since 2006. The stream of updates, nicknamed “The Firehose”, provide data which is then analyzed by the startup and resold to customers as targeted stats. That info can then be used for greater social media engagement, marketing, and even product development.

Whatever they are planning to do with Topsy, Apple isn’t talking. Like all of their acquisitions, they have confirmed that the buyout happened and nothing more. Instead, a spokesperson gave the standard reply about how they weren’t revealing their plans at this time. Which is exactly what they say every time they buy a startup.

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