Jonathan IveJonathan Ive,¬† an icon in the tech world¬†has never been up for interviews, partly due to Steve Jobs’ notorious insistence that Apple’s execs remain under the radar. That is, until the TIME interview that was released today.

Behind the design of some of the greatest innovations in the past decade, the iPod, iPhone and iPad are among his babies. The British-born designer sat down with TIME Magazine’s John Alridge last month on a not-so-sunny day in California.

Perhaps the most interesting thing to come out of this interview isn’t the fact that he was taking part in it. It was the occasional insight into his life at Apple, as well as his relationship with the late Steve Jobs. For example, the tireless effort they put in making the inside of their devices, such as the iPod, look good. Even though the majority of consumers would never see it.

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