GoogleSources inside Google have claimed that $500 million has been allocated to Shopping Express to expand the service nationwide within the US. Though they haven’t confirmed the figure, Google has confirmed the plan.

Amazon is the go-to for pretty much any online shopping. With their Prime service, they managed to target consumers in a way that has made them the dominant force in the internet’s market. To the point where people are now turning to them for groceries, monthly subscriptions for household items, and a lot more.

Google is facing a dilemma in more ways than one. First, they have been trying to crack into the shopping niche for years, without much success beyond general comparison features. Second, they are experiencing a loss in ad revenue as more people go straight to Amazon for product searches, and skip Google all together.

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