Facebook is ClutteredFacebook has announced changes to their sharing policies that will start to limit the influence of headlines deemed “link bait”.

A link bait headline is a common practice used by marketers trying to get a heavy traffic flow to their content. It uses ambiguous language and teasers to get people to check out the article, promising something tantalizing on the other end.

For the most part, this is fine. But when the content at the link offers nothing of interest to the user, it becomes spam.

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