Instagram DirectInstagram has taken a step towards solidifying its social networking roots by allowing direct messaging, and the ability to send photos and videos directly to specific users. Meet Instagram Direct.

The focus of the photography service in the past was to post photos and share on a wide scale to the rest of the web. Links could be posted in email, messages or other social networks like Facebook.

Now, with Instagram Direct users will be able to directly communicate with one another for the first time, using a private messaging system. This will include an option for attaching videos or photos to those messages, sharing them with individuals instead of their wider account.

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