GoogleToday marks the fifteen year anniversary of the creation of Google. They are celebrating by announcing their new Hummingbird algorithm, an update that includes a new interface and a faster search experience.

Hummingbird is an update rather than a whole, new algorithm. It incorporates a lot of the old elements that has made Google so popular, such as PageRank, and better integration of the Knowledge Graph.

What is so interesting about this move isn’t necessarily the update. It is the fact that they have been using it for a month and just didn’t tell anyone. They only announced it today, showing that the test release was successful and they will be keeping Hummingbird rather than letting it quietly die.

+Continue Reading