LG G4A new flagship smartphone from LG is officially announced, the G4. The features that are being announced are, as usual for smartphones, a camera and something not so usual, leather backing. The G4 goes head to head against customer favourites the iPhone 6 and Galaxy S6. It seems as if smartphone manufacturers don’t have much left in the creative tank for innovations, and how many users will upgrade their smartphones for a better camera or leather back is probably not too many.

According to Juno Cho, president and CEO of LG Electronics Mobile Communications Company, “We are living up to our promise of Innovation for a Better Life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best.

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