Youtube and DisneyRecent years have proven the true power of the Internet; showing that the power of popularity no longer resided with the large companies, but now to the innovative minds who dreamed big and made their fortune on the web. YouTube is one such innovative creation and it is now one of the most popular websites on the web.

Due to the widespread movement towards the Internet, some companies who have not changed their ways and fully tapped into the internet potential have noticed a significant drop in views. Disney has felt the harsh effects and the actual numbers are astonishing. Disney Interactive has lost more than $300 million in the last four quarters alone and the visitors to their site have gone from 17.9 million in June to 12.7 million September.

In an effort to regain the lost traffic Mr. Pitaro, part of Disney Interactive, has devised a way to create web videos that not only will restore their lost visitors, but also stop the slow bleeding of money that is happening. This is where YouTube came into the plan.

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