Steve Ballmer CESMicrosoft is giving up on the Consumer Electronics Show (CES). The company will not longer sign as an exhibitor, starting next year. Frank Shaw, head of corporate communications at the Redmond company, revealed, “January will mark our final keynote presentation and booth at CES.”

The first keynote given by Bill Gates was back in 1994, his last 2008. Steve Ballmer replaced him for the past two years, but January 9, 2012 will be his last. They claim that their product milestones are out of sync with the January schedule of the CES.

Microsoft recognizes that it already utilizes many other avenues for addressing their customers. Local Microsoft retail stores, website, social media (i.e. Facebook and Twitter) and home-grown events are just some of them.

+Continue Reading