about.meIn a world where acquisitions and investments are being made non-stop, there are some companies that have what it takes to make a step back. About.Me had announced today that it’s once again independent, after buying itself back from AOL. That’s the best happy end an unfortunate start-up would ever get. After being acquired in 2010 by AOL for tens of millions dollars, two years later the company bought itself back for a fraction of AOL’s price.

AOL purchased about.me in 2010 thinking they might compete with Facebook, Google, MySpace and other social platforms. Unfortunately, they didn’t have what it takes to do this so about.me remained just an online¬†identity¬†Web site where people could create a profile and link to their Twitter, LinkedIn and Facebook profiles.

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