MicrosoftA new interview with Nokia’s Stephen Elop, who is currently up as a primary contender for the Microsoft CEO position, has surprised many in the tech industry with his ideas on the direction he would take the company.

The idea that the brand would be given a new focus is a given; whoever ends up in the head seat is going to have their own theories on what is best. Ballmer’s restructuring of the company is also not likely to remain in action long once that position has been filled.

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