Viber Logo Japanese company Rakuten announced this morning the acquisition of app-maker Viber, in a $900 million deal that could show the beginning of their foray into messaging and call apps.

Rakuten is the biggest online retailer in Japan, akin to Amazon within the western world. Viber is, likewise, one of the biggest app creators across the globe, dealing mostly with message sending and call applications.

Despite their popularity, Viber has been experience severe losses in profits for the last year, and their latest earnings report back in December showed a staggering $29.5 million drop.

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