Google Reader LogoGoogle’s announcement earlier this year that they would be getting rid of their RSS feed aggregator, Google Reader, was more of a shock. Not only did it manage to gain quite a bit of popularity over the years, but it has many applications that made it a heavily used tool for professionals

In the past Google has always been unrepentant when it comes to shutting down projects and services. They stick with what is working, and if something isn’t then it gets the chop. It is an effective business model that has worked well for them in the past, and provided more success for those services that make it into the mainstream consciousness.

But still why would they end Google Reader project?

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