Amazon announced new Kindle Fire HDX tablets

Amazon Kindle Fire HDX TabletsFans of the Kindle Fire have something new to look forward to. Amazon has announced the Kindle Fire HDX, a high performance tablet that comes in two different sizes and packed with features.

The Kindle has evolved a lot in a short amount of time, and while the original Fire failed to impress like Amazon hoped, the subsequent updates were very well received. Now, the company once known as a book retailer have expanded in the technology world in the same way they did the business one, and are offering real competition for the Apple iPad.

Technical Specs

You will be  able to choose from two screen sizes, the 7″, 1920 x 1200 display (323 ppi) and the 8.9″, 2560 x 1600 display (339 ppi). So once again they are really pushing the graphics and making it clear that the Fire is not the text-centric device of other Kindle models.

That idea is supported by the hardware, which will provide the necessary resources to back up those graphics without sacrificing speed. It has a 2.2 GHz quad-core Snapdragon 800 processor, which they claim is three times the power of the last Kindle Fire. The graphics card is an Adreno 330 GPU, supporting high definition gaming. It will have 2 GB RAM, and both come in 16 GB, 32 GB and 64 GB models.

Some really cool features are included on this upgrade to the series. For one thing, no more Carousel if you don’t want it. It will also have XRay, a music service that identifies the song playing through outside media, breaks down the lyrics of what is playing on your tablet and more.

It is powered by Mojito, the new Firefox OS that has the tech world all abuzz at the moment. It will be exciting to see how it works.

This is the perfect example of showing off. Not that I mind, personally…it is fun watching brands trying to establish who’s is bigger. But when you see features like “better than HD resolution”, it is obviously done for a selling point and not because any average consumer is going to be able to tell the difference between 323 ppi and 339 ppi.

It is also a major push to center their services with one device. The focus on graphics will encourage people to buy Prime memberships, rent or buy media content, as well as using it as their ebook reader and internet browsing device. It is clever, and I bet it will work.

Source: Amazon Media Room

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