Today at Computex 2013, Intel has announced their 4th generation of Core processors, codenamed Haswell. These CPUs will rule from now on ultrabooks, tablets and 2-in-1 convertible devices that give you a laptop when you need it and a tablet when you want it.
This new Haswell chip that is present on the fourth generation Core processors was adapted to change the traditional PC format. These new devices can be used as a computer, or taken as a portable tablet with a much higher battery life than any other Intel CPU to date. This will take the standby battery life from four days to thirteen, a huge jump in evolution from the company.
Intel Executive Vice President Tom Kilroy called the 2-in-1 format the “new norm” for computers, and pointed out what we have been seeing in the market today: that the traditional desktop PC is becoming a thing of the past. These new processors are aimed at attracting consumers away from their older models and upgrading to something new that is more relevant to the industry today.
Delivering Intel’s largest generation-over-generation gain in battery life enablement in company history, 4th generation Intel Core processors can bring an 50 percent improvement in battery life over the previous generation in active workloads when watching movies or surfing the Internet, and two to three times improvement in standby battery life. For some systems coming to market this year, over 9 hours of active use battery life or 10 to 13 days of standby with fresh data on a single charge is expected.
While they are going to be switching to these new processor for all coming products, we won’t see them on shelves until the next 2-3 months. But once they are released, they should cater to the niche market of those looking for more affordable options.
This gives real validation to the trend we have been witnessing lately. Where the PC and mobile device worlds have been rather separate, the line between the two is beginning to disappear entirely. It is no longer a matter of integrating software for use on multiple platforms. Now it is about building a device that turns these two different products into a singular entity.
Among other things Haswell CPUs will be perfect for touch screens notebooks because it will add a longer battery life, a greater portability, and will support higher definition displays(thanks to the improved Intel Iris graphics).
Intel also announced the release of XMM 7160 LTE baseband, which the company will be launching later this year. They demonstrated it by streaming 4K videos onto their Bay Trail-T tablet in front of the gathered crowd at Computex.
When you see brands like Intel getting on board with what has previously been developments by higher tech brands, you know you are seeing a real market change. It will be exciting to see how this affects products in the near future.