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BlackBerry 10 will shape RIM’s future in 2013

BlackBerry 10Today, RIM sent out the invitation for BlackBerry 10 event, which will take place in New York on January 30, 2013. Doubted as “Re-designed, re-engineered, re-invented” BlackBerry 10 OS will be decisive for the future of RIM.

BlackBerry 10 boast all sorts of improvements and upgrades so it might be just what it takes to make BlackBerry once again become a major player in the world of smartphones. There were some tech enthusiasts that had the chance to play with this new OS and their hands-on looked promising.

The new OS will include an improved software keyboard, a new user interface called BlackBerry Flow, BlackBerry Hub – a place where messages, notifications, feeds, and calendar events come up together. Besides this, BlackBerry 10 will also have a place called BlackBerry Balance, where enterprise and personal apps coexist together. I’m sure we will find out more on January 30th.

In the past BlackBerry phones were used by a lot of enterprises, but once the smartphone revolution started, RIM’s market share wend down and enterprises started to use iPhones and even Android smartphones. To make sure everybody will have the chance to test BlackBerry 10 OS, RIM also announced today the BlackBerry 10 Technical Preview program, which will give “enterprise and government customers the opportunity to begin beta testing with BlackBerry® Enterprise Service 10 and pre-production BlackBerry® 10 smartphones”. There are more than 120 select customers including financial, government, insurance, healthcare, manufacturing, media, and distribution and also 64 Fortune 500 companies.

RIM is hopeful that this will be enough to draw significant sales increases compared to previous offerings but, as always, only time will tell how successful BlackBerry 10 will be. At this point I think BlackBerry 10 is something new and interesting for everybody so it might break through. RIM says that on January 30 we will also have the chance to see the first two BlackBerry 10 smartphones and find out more about their availability.

Related Source: RIM

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