Barnes & Noble’s CEO William Lynch announced that the company will be adding NFC ( near-field communication) to their Nook e-reader platforms.
He also put some more icing on the cake by announcing that B&N is dry as a bone because the Barns & Noble Simple Touch with Glowlight has sold out. This sure has eyes bugging out across the tech and book world as Lynch goes on to say what other goodies the NFC chips will do with their Nook e-readers.
William Lynch says they’ll be embedding the NFC chips into their books. Barnes & Noble will work with the publishers to have the chips embedded into the hardcover versions that includes the editorial reviews.
You’ll be able to go to any Barnes & Noble and use your device on any of their books and pics and more to get information about the products. That’s like shopping with an extra kick. You can waltz around the store and get more info on the books and products which should be entertaining in itself.