In the last few decades, the marketing and advertising ways of communicating have changed tremendously. Surely, the internet has made it easier for companies to put up ads and commercials for a fraction of the cost of an actual billboard on the side of the expressway. Nevertheless, some of these techniques are quite intrusive sometimes, or at least that’s what some consumers think. As you may already know, technological companies are always trying to stay ahead and usually file for patents before the product has been released or the idea put into practice.
The last idea filed to be patented by Google is definitely intrusive to say the least. The idea is that their new technology will have the ability to study the background noise that is being produced during a call, and then move up to play ads, which depend on the environmental conditions that Google is able to detect.