Apple articles

Apple decided to make a compromise with their Advertisers

Apple iAd CompromiseTechnology is a fully integrated feature of peoples everyday lives and some of the largest names in gadgets this day is Apple and Google. Often times consumers only see Apple and Google (or Android actually) battling it out for the top smart phone, however there is another war that is being waged between the two that goes unnoticed by consumers; ads.

You see, on top of making a massive profit off of the devices that they sell, these companies also integrate ads into their apps and other features of the devices so that they can generate more revenue. Advertising companies understand the value of being exposed to such a large group of people so they will often pay an arm and a leg to get in on the advertising programs for mobile devices.

So what exactly is the war going on you ask? Well, Apple decided to up the prices that advertisers had to pay to be included on their devices while other companies, such as Google, kept the fees that advertisers had to pay rather reasonable. +Continue Reading

Inside Apple’s strict employee policies

Apple EmployeesA little over a week ago an Apple employee took the spotlight for being fired from his job due to a ‘rant’ on Facebook. Due to what many, including the employee, saw as an unfair dismissal, the internal policies from Apple were ‘leaked’ and provide some insight that puts Apple in a much better light.

First off, these internal papers cover almost all of the employee’s social interactions including blogging, social networking, leaking information, propagating rumors, and much more. From Tweets to simply talking with friends, each response they say must be in accordance with Apple’s policy else they could face severe consequences. +Continue Reading

Wiretapping lawsuit against Phone manufacturers

WiretappingMillions of Americans were tapped secretly by a nefarious software company, and with the aid of Samsung and HTC. The controversy is a tornado twisting about Carrier IQ. This company loaded tracking software on consumers’ mobile phones, which has sparked two lawsuits to start with.

The plaintiffs filed the suit on Thursday against Carrier IQ, Samsung, and HTC, claiming the companies failed to adhere to a federal statute banning wiretapping.

Hundreds of millions of dollars are being sought through the class action lawsuits. The plaintiffs filed them in the Chicago and St. Louis courts to win restitution for Americans whose phones had been loaded with the software in question. The basis for these suits is the Federal Wiretap Act. The penalty is $100 daily for each count, violating the ban on “intercepting oral, wire and electronic communications.” +Continue Reading

The moment that defined Microsoft and Apple as companies

Microsoft and AppleThe year 2007 was the decisive time in the history of the computer regarding the outcome of the struggle between Microsoft and Apple. They both thought they had the next big thing in computing. Only one emerged a winner.

Microsoft had its MS Surface, a tabletop with multi-touch capabilities. Apple had the iPhone, need we say more? How many people have seen an MS Surface since the D5 Conference back in 2007? And how many have seen an Apple iPhone? The conference itself was historic if only for the fact that both Steve Jobs and Bill Gates appeared together in a joint interview. +Continue Reading

Apple’s iPads are still dominating the tablet world

Apple iPadIt is well known that Apple has some of the most loyal customers out of anyone and that, despite the seemingly overpriced cost of their devices, their devices still top charts each time they are released.

When the iPad and the iPad 2 were released they took the wireless device world by storm, amazing consumers with their innovative features, slim look, and unparalleled functionality however the iPad and iPad 2 were not without competition. Apple has had some pretty stiff competition in the tablet world, especially here within the past few months as more and more companies produced similar tablets and had cheaper prices. +Continue Reading

Eric Schmidt defends Google by saying that Android efforts started before the iPhone effort

Steve Jobs and Eric SchmidtPrior to Steve Jobs unfortunate and untimely death, Steve took up a massive lawsuit against Google. In the lawsuit Jobs claimed that Google basically stole the iPhone from Apple and was presenting it to customers under the Android name. The lawsuit has been going on for a while now and still no signs of it ending even with Steve Jobs’ death. Steve Jobs addressed this touchy issue with Walter Isaacson in an interview – Walter Isaacson published the recent Steve Jobs biography. In the interview with Walter, Jobs bluntly stated:

“Our lawsuit is saying, ‘Google you f***ing ripped off the iPhone, wholesale ripped us off. I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product.” +Continue Reading

Apple’s iPhone 4S components reveal new partners

Apple iPhone 4S ComponentsSo much hoopla, followed by so much disappointment – this mars Apple’s debut of the iPhone 4S. Appearances can be deceptive, though. What has changed inside may not be visible from without. So let us have a look at the guts of the iPhone 4S and see what has changed in Apple’s partnerships by what has been swapped out in its components.

Apple has recovered from the drop in shares by more than $20 on October 4th, but that was simply the evidence of ignorant consumer confidence based on appearances. Apple has been conducting revisions of its partnerships behind the scene. With estimates of 81 million iPhone 4S’ to be sold next year, this is not a trifling issue.

Intel has been nearly wiped out of the Apple picture and replaced by Qualcomm. It tried to buy its way in by purchasing Infineon, which made wireless chips that were contracted by Apple. Before Intel bought the chip manufacturer, Apple used a $10 per phone chip. After the buyout, Apple dropped to a $0.50 per phone chip. Qualcomm is top dog now at $14-15 per phone. +Continue Reading