The Amazon Fire is a pretty good consumer tablet. It is aimed at those who consider media to be their primary concern, and the high quality graphics and smooth streaming were a draw for quite a few people. Plus, Amazon has a rather loyal fan base that will always choose their brand over more tech heavy hitters.
Now, they are once again releasing a tablet. This time, the Fire HDX 8.9 promises to continue the tradition of a casual, user friendly tablet with high media performance.