Apple’s Jonathan Ive has been released from his box to talk about the design process at Apple, and how their focus now is the same as it was when the late Steve Jobs was at the helm.
Jony Ives is very rarely seen giving interviews. In fact, he is very rarely seen period. The head of design is private and stays out of the limelight, despite his very important position at the company.
When he does show up for a discussion it tends to get a lot of attention as a consequence. Luckily, what he has to say is always interesting and informative. This latest talk was no exception.