Technology

Facebook reintroduces Atlas, with a new focus for “people based marketing”

  • 29/09/2014 at 22:22 by It's a Gadget Staff
  • Technology

Facebook is ClutteredFacebook has announced that they will be rolling out new changes to Atlas, and reintroducing it with a new focus. According to their press release, this new focus will be on “people based marketing”, as multi-device advertising becomes harder thanks to the falling popularity of cookies.

The social network is not new to marketing by a long shot. Their platform is one of the biggest for advertisers, especially big ones that have a rather wide gaping leg up on smaller advertisers who have to maintain a smaller budget.

+Continue Reading

Kickstarter Notion project offers home intelligence in a small package

  • 23/09/2014 at 22:03 by It's a Gadget Staff
  • Technology

KickStarter Notion SystemA new Kickstarter campaign is offering what they call “home intelligence” from a very tiny sensor. The Notion provides information to your smartphone from a number of different household risks, all from a small electrical disk.

The Notion is an all-in-one home security device. It works by sticking a disk to different areas within your home, and then monitoring it when you are out for the day, on vacation, or still in the house.

It operates through two separate parts. First is a small “hub”, a square piece of equipment that connects the Notion (or multiple Notion disks) to your WiFi and centralizes its services to the area around your home. The second part is the actual Notion disk, which can be placed anywhere.

+Continue Reading

Sony are developing their own smartglasses, called SmartEyeglass

  • 19/09/2014 at 23:38 by It's a Gadget Staff
  • Technology

Sony SmartEyeglassSony has announced that they are developing their own version of smartglasses, wearable technology that syncs with smartphones, apps and GPS to create eyeglasses with higher tech related capabilities.

This was kind of a surprise; Google Glass has been around for awhile, but kind of faded into the background. Wearable technology has officially fallen to the feet of smartwatches, which every brand around seems to be on the warpath for dominance in the market.

Not Sony. The company has decided to go back a few steps and try their hand on smartglasses, leading to their development of SmartEyeglass.

+Continue Reading

Amazon announces the new Fire HDX 8.9 tablet

  • 18/09/2014 at 22:18 by It's a Gadget Staff
  • Technology

Amazon Fire HDX 8.9Amazon has released their latest tablet, the Fire HDX 8.9. They promise better performance than the last incarnation, and appear to be continuing with their focus on media.

The Amazon Fire is a pretty good consumer tablet. It is aimed at those who consider media to be their primary concern, and the high quality graphics and smooth streaming were a draw for quite a few people. Plus, Amazon has a rather loyal fan base that will always choose their brand over more tech heavy hitters.

Now, they are once again releasing a tablet. This time, the Fire HDX 8.9 promises to continue the tradition of a casual, user friendly tablet with high media performance.

+Continue Reading

Tim Cook talks iPhone 6 and changing Apple’s focus

Tim Cook AppleTim Cook took part in an interesting interview with Bloomberg Business, where he talks about the latest iPhone 6 and 6 Plus release, the way they have changed Apple since the death of his predecessor, and more.

When Steve Jobs passed, everyone knew that Cook would take the reigns. But there was a lot of speculation about how that would change the company, and what aspects of the brand image might shift under the influence of a new mind.

The truth is, Jobs was sick for awhile before he passed. So Cook was already well involved in running things, and the collaborative nature of the company encouraged more than the vision of a single man.

+Continue Reading

Why Microsoft’s buyout of Mojang might be a bad thing

MicrosoftMinecraft is one of those iconic games that has gained one of the most passionate followings around. Now Microsoft has bought the company who produced it, Mojang, along with the rights to the game itself. That isn’t a good thing.

When details of the Xbox One came out, it was pretty controversial. Microsoft had chosen to limit a number of popular features, such as the ability to swap or share games. Even the Xbox 360 has some pretty serious limitations through Xbox Live that have caused annoyance in gamers.

+Continue Reading

Kickstarter project David promises “next gen 3D printing”

  • 14/09/2014 at 19:43 by It's a Gadget Staff
  • Technology

Kickstarter David 3D PrintingRight now, 3D printing, while not in its infancy any longer, is still somewhere around its toddler years. Despite that, a new Kickstarter project by the name of gaming is already promising its “next generation”.

What makes this 3D printer different from others is that it doesn’t rely on simple filament. Instead, it utilizes multiple pelletized materials, creating a new means of production that could potentially revolutionize this already exciting step in technology.

They call it Fused Layer Extrusion (FLEX), their response to a lack of any multiple material 3D printers on the market. According to them, the use of more materials means better prints, which means more applications to the technology. A sound argument, and a wonderful development if their prototypes are all they are hyping them to be.

+Continue Reading